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Search under the Spotlight
There’s no doubt about it – 2012 has been a huge year in the world of search and digital marketing. From Penguin to Panda, there’s been Google updates aplenty, shifting the focus to content marketing...
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Real-time Marketing – Hit or Miss?
Real time marketing, the practise of hijacking high profile events with relevant content, is making waves, with brands like Oreo reaping the benefits from creative content at the Super Bowl and Daytona...
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Bloom by name, Bloom by nature as income soars
It’s been a pretty amazing year for all of us at Bloom Towers. We’ve recently announced that our income has grown by a massive 50 per cent and we’ve doubled staff numbers over the past year. Our income...
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From Data to Art: Whisper at the Royal Society
We’re really, really excited to announce that a visualisation created by our earned media planning tool, Whisper, is on show at the Royal Society’s annual Summer Science Exhibition. The image, which...
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The channel formerly known as SEO
SEO as we knew it may be dead, but ranking highly on Google continues to be key to business success. In a world full of penalties from Google, what are marketing managers to make of this major shakeup...
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Bloom’s Alex Craven officially a top name in digital
Alex Craven, Bloom’s CEO and captain, has been identified by top industry publication The Drum as one of the most important people working in the UK digital industry. With more than 14 years’...
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Bloom to discuss the potential of the second screen at European summit
Having just spoken in China, our very own CEO Alex Craven is jetting off to Barcelona at the end of February (26th to be exact) to speak about the advertising potential of ‘second screening’ – the...
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New open data partnership promises exciting future for businesses in Leeds
Leeds has established itself as a leading city in the world of data, and here at Bloom we’re proud to be a part of that culture. Our fascination with data meant that we were only too keen to become a...
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Bloom’s Alex Craven a top name in search marketing and SEO
Leading marketing magazine The Drum has included Bloom CEO Alex Craven in their list of 100 most influential people in search marketing and SEO – and now the public will decide who makes their...
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Bloom and the journey of Digital Discovery
Earlier this year we launched our brand proposition ‘Digital Discovery’. As CEO at Bloom, I thought it was about time I took the opportunity to explain a little about how we developed this and what it...
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